1. …. that influence the decisions of multinational companies while identifying opportunities for global business.
2. To what extent do companies adapt or standardise their products and brands across the global market place? You can use specific examples to support your discussion.
3. Differentiate ‘Marketing PR’ from “Advertising” and ‘Sales Promotions’? In your view, does ‘Marketing PR’ have a supplementary role? Discuss. In what ways ‘Marketing PR’ can help in strengthening the communication strategy to achieve the international marketing goals.
4. University ABS intends to open a campus in United Arab Emirates. Define which are, in your opinion, the most suitable entry methods/strategies you would suggest to the management.
Alan is an employee at ABC Pty Ltd (ABC). He has negotiated the following remuneration package with ABC: • salary of $300,000; • Payment of Alan’s mobile phone bill ($220 per month, including GST). Alan is under a two-year contract whereby he is required to pay a fixed sum each month for unlimited usage of his phone. Alan uses the phone for work-related purposes only
September 6, 2016
10:12 pm
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