Pick two organisations from two different industries. For instance, use a retail store and a university or a restaurant and a coal mining company. Now create a list of potential crises each organisation might encounter. From that list, select what you feel are the top five crises an organisation in that industry should be prepared to manage. How are the lists similar and different?

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There should be some overlap in the lists because organisations share some basic crisis risks. There is a problem if the lists are exactly the same. Different industries have slightly different crisis risks. However, these slight differences can be very important when trying to identify what crises should be the most important to a particular organisation.