PURPOSE
The purpose of the group project is to give you some practical insights, understanding and experience of the scope and key factors involved in evaluating and developing an international marketing plan in a “real” business situation. The project requires you and your team members to find a firm that is prepared to work with you in either helping them to develop a plan for a completely new export initiative or in reviewing an existing one.
SCOPE
To find and identify a firm that may be prepared to work with you on this project you should use all of your “network” connections to identify potential target companies. You will find this document and the attached ‘project headings’ very useful in discussing with them the outline, scope and details of what you will need to do. If you have a choice of firms to work with then try and choose the firm that seems to be the most willing to work with you and give you the information and support that you need – that will make your project much easier to undertake and complete
It doesn’t matter how big or small the firm is, but make sure that the project that you agree on is manageable within the time frame that you have been given. So for example, try and select a single product or service to study and not the total firm with its overall portfolio of products – that may take too long. If you choose a small to medium sized firm however, this issue of scale and size may not be an issue because you may only be dealing with a firm that has one product / service.
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