For this assignment, develop a well-written and well-organized paper that addresses the following:

  • The differences between an operational BI dashboard and an analytical dashboard
  • Your approach to tracking the effect of a website coupon offer to be redeemed with an in-store purchase
  • Your approach to tracking the impact of a new online display advertisement for website purchases
  • Your approach to collecting and displaying near real-time shopper satisfaction survey results from shoppers’ mobile phones

You may write in the first person for this assignment, taking the perspective of the internal data management consultant.

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