you must examine and evaluate the marketing plan for one current film (no earlier than 1975), perform research on the film’s marketing tactics, and write a researched argument about the effectiveness of that marketing—in other words, did the film make enough money for it to be successful investment? You can research any form of marketing and promotion used by the production/distribution companies or independent filmmakers (for example: the star system, viral marketing, tie-ins, trailers, posters, press releases, critical reviews, etc.). Also in your analysis, consider other factors that could have affected how the film was marketed—for example, film trends prior to your film’s release, target audience demographics, branding and franchise. The movie is The Breakfast Club (1985).

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