Q1
(a). Marketing is crucial for the success of your business. You have completed your business plan write up and already identified a financier for your business. However, he requires an elaborate outline of the methods you will use to advertise and promote your product/service. Explain. (10 marks)
(b). Export oriented/ import substitution products is a source of a business idea. Evaluate this statement in light of the type of businesses you can set up to take advantage of a nearby airstrip/ airport and outline two sources of business ideas. (5 marks)

Q2
(a). Intrapreneurship School of Entrepreneurship evolved in response to the lack of innovativenessand competitiveness within organisations. Discuss how intrapreneurship has contributed to the success of many organisations and identify organisations that are succeeding from innovations of such intrapreneurs. (7 marks)
(b). You are the owner of a business with branches in four counties youbhave opted for the centralised recruitment as opposed to each branch recruiting its employees. Discuss the advantages of such a method. (8 marks)

Q3
(a). With illustrations, describe how entrepreneurship helps in bringing out social stability.(10 marks)
(b). Chapter Two of the business plan discusses growth strategies amaong other issues. You run a successful hotel business. Explain the strategies to put in place to manage surge in customers to your business. (5 marks)

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