Scenario:
You are the marketing manager of an organization of your choice, marketing a product of your choice. The CEO of your organization has asked you to produce a report detailing your marketing research.
Outline the following:
- A brief description of:
- Your organization
- Your product
- How the concept of marketing applies to the organization. ( 4 P`s )
- Your marketing plan including relevant policies and procedures. (3 each for example return policy )
- Identify the need for marketing activities.
- How you will investigate previous marketing activities for relevant information.
- Profile your market segment.
- The positioning and market mix for your target segment.
- Your desired outcome from your marketing activities.
- How will you analyse basic market information you already have.
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