You are the marketing manager for an international airline that is considering whether to introduce new flights to a growing new tourist destination in a country of your choice. Before spending a lot of money, the airline will undertake market research. (a) Explain what primary research the airline could undertake regarding the new market. (b) Explain two primary research methods the airline could use, and explain one advantage and one disadvantage of each method.

You work as a marketing manager for a major shipping company that transports goods
around the world in containers.
(a) Discuss two business situations where you may need to liaise with finance and two
situations where they may need to liaise with IT.
(b) Explain the breadth of the marketing manager’s role in this company.

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