Your task Individually, you are required to write a 2000 word destination profile report, in which you must critically examine a destination of your choice.

Assessment Description The purpose of this individual assignment is to foster students’ ability to discuss and reflect on the main aspects of destination and visitor management by profiling a destination of your choice. In creating the destination profile, you will need to demonstrate your analytical skills along with your ability to critically examine the relevant primary and/or secondary sources of information.

Assessment Instructions

Before making a choice. please conduct preliminary research first to determine the availability of information. If you find that the number of sources about your chosen destination is limited, please consult your workshop facilitator to discuss an alternative destination. Once you have chosen a destination, you are to undertake an analysis of the following aspects: • The location and region, the yearly visitor’s numbers, and visitors’ economic contribution to the local community • The amalgam components, the cultural appraisals, and the range and types of extraordinary experiences on offer • The DMO’s involvement in destination competitiveness, stakeholder networks and collaboration • The current issues affecting the chosen destination and ways in which DMO’s are using