Part A (15% Due: Week 7)

Use at least 7 of the case studies covered in lectures and tutorial during weeks 1 to 10 to create a summary on how business value has been created by the use of BI tools, methods and techniques. For this part you will need to analyse the 7 cases so as to identify:

1. The types of problems / decisions that the businesses had to make (they may be grouped into appropriate categories – no need to explicitly state what each one was).
2. Identify how Business Intelligence (using the term BI in its broadest sense) addressed the problems / supported the decision making process.
3. Identify the type of tools; methods and techniques used and how they were used to add value to the business. Some tools to consider are Mobile BI/Visual Analytics on SAS Viya, MS Excel, RapidMiner,  Analytics Solver, etc.

[In the appendix to your report please include a list of the case studies used in your report. Include title and text book page number(s).]

Part B (25% Due: Week 12)

This part of the report builds on Part A by analysing two of the selected enterprises how their use of BI has expanded and changed or could impact their future business since the text book was written). In particular you will need to consider:

1. Was BI used in innovative ways within that enterprise, and if so how?
2. How changing trends and technologies (such as: Big Data, cloud, smart-phones, social networks and RFID) has impacted (and modified) their business
3. You will also need to identify how these changes would add value to the business.

Marking Guide

Part A (15%)

• Appropriate number of cases
  • Part A.1: Types of problems and decision clearly identified and evaluated/assessed (6%)
  • Part A.2: Clarity in discussing how BI is used to address the business issues (5%)
  • Part A.3: How the use of BI adds value to the business (4%)
• Clarity and completeness

Part B (25%)

• Depth of analysis of two selected cases. (5%)
• Currency of information (5%)
• Evaluation and assessment of two cases (covering points B.1 to B.3) (15%)

Note: You are required to incorporate at least two business performance measurement (BPM) dashboards to demonstrate your suggested BI methods and techniques for each of the  two case studies you have chosen for Part B. Refer to the workshop textbook and online resources on Moodle for generating the BPM dashboards using  any of  the tools such as SAS Viya, MS-Access/RapidMiner/Analytic Solver, etc.

The final grade will also be based on the quality of the report, its clarity and readability; including the use of styles and other appropriate text formatting; by the use of headers and footers; the use of table of contents and Appendix. Part B will need to be fully referenced as per Melbourne Polytechnic Style Guide.

The set textbooks for reference are:

Sharda R., Delen D. & Turban E. 2015 Business Intelligence and Analytics: Systems for Decision Support, 10/e Prentice Hall, Upper Saddle River, NJ.

Workshop Textbooks:

SAS Visual Analytics User’s Guide, SAS Publishing, NC, USA.

SAS Visual Statistics for Professors, Course Notes, SAS Publishing, NC, USA.

Additional Reference: Aanderud, T. & Hall, A. 2012, Building Business Intelligence Using SAS®: Content Development Examples, SAS Publishing, North Carolina, USA.