You are required to conduct your own netnography research by collecting and analysing secondary data from online review websites or social media (e.g. Tripadvisor; Boots review; company websites; or other online communities, twitter). The report should have the following sections:

1. Identify a sector (e.g. supermarket; fast-fashion etc.), which can be for a product or service-based, then specify a specific brand to focus on.

2. Choose a customer- related research question. For instance, choose one of the topics from Week 3 to Week 11 (e.g. perceived value; operant learning etc). Use this as your academic perspective of your report (e.g. what are the consumer perceived value of xxxx?; Consumer responses to no-plastic bag policy in xxxx supermarket- operant learning perspective; cultural differences on dining experience in xxxx restaurant etc).

3. Identify a business problem of your chosen brand that can be benefited from understanding your chosen consumer behavioural concept.

4. Collect consumer online reviews from review sites or social media for your chosen brand/product/service to answer your research question. This will be your secondary data on which you will conduct a qualitative analysis

5. Report your research process and findings,and propose consumer insights and practical implication based on your findings.

6. Use the Report Template below to present your work. P.S : Appendix, references, executive summary are excluded from the word count