You are an entrepreneur located in Iceland and you have developed a wind turbine system for the generation of electricity. Your competitive advantage is based on new blade and gear box design. Your challenge is to determine where to produce the product and which countries present the best market opportunity for your product. Given the market size of Iceland, you are a “born global” company. You must analyze the attractiveness of several country locations as potential markets given political, legal, and economic risks. You must also determine the potential market for your product given market factors and other competitors (GE, Siemens, Vestas, Suzlon, Gamesa, etc.).
The country to the country report is BRAZIL

  • -Identify economic, social, political, and legal risks in doing business in the country.
  • -The report is designed to provide information to an entrepreneurial company seeking to enter a country or an opportunity to start a new company within the country.
  • -assessment of the potential to do business in the chosen country including discussion of production, sales, and entry mode, as well as potential competitors.
  • -Reference sources

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