Write your answer to each of the tutorial questions specified as being assessed.
Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of
Academic Misconduct.
Your final submission is due between Friday of week 6 and the final cut-off is Friday of week 7, i.e. 15
May at 12 midnight.
Tutorial question – Week 2 – German luxury cars
Q2. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and
threats will apply to each of them)
Tutorial question – Week 3 – Zara case
Q1. Examine the Zara mini-case and identify their Tangible and Intangible resources.
Tutorial question – Week 4 – Apple vs Samsung mini-case
Q2. Using Apple, demonstrate how the differentiation strategy can be well implemented.
Tutorial question – Week 5 – TESCO PLC
Q3. Identify the competitive behaviour responses of Tesco to build or defend its competitive
advantages and to improve its market position.)
Tutorial question – Week 6 – LVMH
Q2. What do you think was the reasons why LVMH diversified?