1. Write two reasons why it is important that a business understands its customers and the marketplace. (2 marks) (Maximum 300 words) 2. Discuss two reasons why some small businesses may not be interested in planning either before or after commencing a business. (2 marks) (Maximum 300 words) 3. From your reading about Smith Outdoor Landscaping, describe two of the strategic marketing-related changes that the owners made to make their business better, and hopefully, more profitable. (3 marks) ((Maximum 350 words) 4. Is a business such as Smith Outdoor Landscaping able to focus on both consumerism and environmentalism at the same time? Please give two reasons for your answer. (3 marks) (Maximum 350 words) 5. List the types of cultural, economic and technological factors that you think will impact/influence the Smith Outdoor Landscaping business. (3 marks) (Maximum 250 words)