Task Description
This assignment requires each student to write an individual report based around a case study that demonstrates the relationship between transport and tourism through an in-depth comparative analysis of the Hop-on Hop-off bus tour in Melbourne with Captain Cook Hop-on Hop-off ferry service in Sydney. The analysis and evaluation should consider the following elements:
a) A detailed comparison of the strengths and weaknesses of both products, service offered and the overall experiences from the tourist’s viewpoint.
b) An evaluation of how both products are currently integrated into transport and tourism systems.
c) Recommendations to improve the existing products, service levels and the overall visitor experience.
d) Evidence of the application of relevant tourism and transport management theories and
concepts to the case study, drawing on appropriate supporting examples, and discussing any implications and issues arising.