Position Report Instructions
For this assignment, you will need to write an 1500-word
position report on a specific hotel (preferably 4 or 5-star
hotel of an international hotel chain), taking into
consideration the strategic and tactical management
decisions that they would need to take to increase their
market share, and analyze any available financial and
economic data to inform managerial decisions.
This report should explore the current situation this hotel
is in. You should utilise at least two theoretical models in
your positional analysis (e.g. SWOT, PESTLE and Porter’s
Five Forces Analysis).
Present your findings as a research report (1500 words)
using the following structure:
? Cover page: Your name, MGT802 and the title of
the report: this should be a concise description of
your report
? Table of contents: list all major sections with page
numbers