Imagine you are a middle manager at a company. Now your company is at the crossroad of its development and in
urgent need to find a way to build and sustain its competitive advantage. Your CEO asks you to write a strategy
report to help him/her to make an informed decision.
In a meeting with your CEO, he/her asks you to include the following elements in your report:
• Identify the options the company has and analyse how your presented options may help your company
achieve competitive advantage.
• Given the increasing pressure from stakeholders on your company’s social performance, your CEO also
wants to know the ethical implications of your presented options.
• Further, your CEO expects to see how you would recommend to implement a preferred strategy in order to
balance the interests of the business, society and environment.