Direct Claim: But It Doesn’t Work! (Obj. 3)After you receive an unexpected bonus, you decide to indulge and buy a newHDTV. You conduct research to compare prices and decide on a Panasonic 42-inch Plasma HDTV Model TC-P42X1. You find a great deal at Digital Depot for$599.95 plus tax. Although the closest store is a 45-minute drive, the price isso good you decide it’s worth the trip. You sell your old TV to make room forthe Panasonic and spend several hours installing the new set. It worksperfectly, but the next day when you go to turn it on, nothing happens. Youcheck everything, but no matter what you do, you can’t get a picture. You’reirritated! You are without a TV and have wasted hours hooking up thePanasonic. Assuming it’s just a faulty set; you pack up the TV and drive back toDigital Depot. You have no trouble returning the item and come home with asecond Panasonic.Again you install the TV, and again you enjoy your new purchase. But the nextday, you have no picture for a second time. Now you are fuming! Not lookingforward to your third trip to Digital Depot, you repack the Panasonic andreturn it. The customer-service representative tries to offer you anotherPanasonic, but you decline. You point out all the trouble you have beenthrough and say you would prefer a more reliable TV from a differentmanufacturer that is the same size and in the same price range as thePanasonic. Digital Depot carries a Samsung (Model PN42B450B1D) that fitsyour criteria, but at $729, it is more than you had budgeted. You feel that afterall the problems you have endured; Digital Depot should sell you the Samsungat the same price as the Panasonic. However, when you called to discuss thematter, you were told to submit a written request.Your Task. Write a direct claim letter to the manager at the address belowand ask him to sell you the TV for less than the advertised price.
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