a) Write a brief summary of the style of the hotel, target market, product offerings and facilities and how the hotel markets themselves. (5 marks – approx. 200 words) b) Discuss the importance of establishing room rates from the viewpoint of the hotel, on their website and the use of third party distribution. Within your discussion explain the importance of distribution networks, the terms rack rate and revenue per available room (RevPAR) and how rates may be defined for different markets. (20 marks – 800 words approx.) c) Using the reservation policy of the hotel from their website, explain the key aspects of the policy. Discuss the importance of a reservation policy from both the provider and customer’s viewpoint. (the full reservation policy can be referenced to the website) (10 mark – 400 words approx.) d) Discuss the positioning of your hotel’s rates in comparison to its competitors. Within your discussion, provide details of four accommodation operators that would be part of your competitive set and at least two examples of competitors’ rates (from their website). (10 marks – 400 words approx.) e) What impact does supply, demand and seasonality have on the availability and pricing options of a hotel? (give at least two examples for each impact to support your answer) (10 marks -400 words approx.) f) Discuss how a hotel can manage overbooking with the use of a property management system. (10 marks – 400 words approx.) g) Using the guest cycle (pre arrival, arrival, stay, departure) discuss how an accommodation establishment can manage service quality, discussion may include application of service quality models such as SERVQUAL (provide three examples for each stage of the cycle) h) Discuss the main benefits of a customer loyalty scheme. (20 marks – 800 words approx.) (10 marks – 400 words approx.) i) Evidence of academic writing, correct spelling and grammar, accurate use of APA 7th referencing with perfect citation, introduction and concluding remarks. (5 marks)