Brand Strategy
Brand: Commonwealth Bank
Assignment Details
- This is an individual assessment with the goal to help you understand what gives a brand its equity.
- You will be assigned a brand in Week 3 and you will be required to conduct a brand audit of the assigned brand
- The brand audit must include a CBBE analysis of the brand, its strengths, and weaknesses as well as opportunities and threats. You will then need to make specific recommendations for the brand based on the audit
