Brand Strategy

Brand: Commonwealth Bank

https://www.commbank.com.au

Assignment Details

1. This is an individual assessment with the goal to help you understand what gives a brand its equity.
2. You will be assigned a brand in Week 3 and you will be required to conduct a brand audit of the assigned brand
3. The brand audit must include a CBBE analysis of the brand, its strengths, and weaknesses as well as opportunities and threats. You will then need to make specific recommendations for the brand based on the audit