Radical Logistics Ltd. specialise in coordinating the despatch and delivery of products for small
businesses. They use medium-sized lorries to pick up from the individual business and then deliver to
a central logistics point where the products are despatched to their destination using air, sea, rail or
road according to the load type.
At this point they use a central sales office to quote the prices and then a call centre to receive and
coordinate the orders for collection.
The board of directors are considering whether these two functions can be combined by using the
internet and a website.
You have been retained as a consultant to analyse this as a strategy.
Write a 400 word report to the board of directors critically evaluating the impact of this strategy on the
internal and external efficiency of the business.

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