, the promotion methods and each component of the marketing mix. Assess the marketing mix that the organisation has selected for its specific market and evaluate each component’s contribution to the organisation’s marketing objectives and strategies.2. In a follow-up to Assessment 1, you will monitor the performance of recommended elements of the marketing mix against business objectives. Given performance results against objectives, you will prepare a written report that: outlines and explains your rationale for a suitable adjustment to the marketing mix in response; outlines changes to planning and budget required to implement adjustments; and outlines a brief monitoring strategy for the new changes.

1. Identify and agree with your assessor on a real or simulated business for evaluating and determining the marketing mix for a product or
   1. You will need to meet with your assessor to ensure your chosen business is suitable and that you have access to enough information to complete this task, for example, access to:
      1. applicable market research
      2. a marketing plan, or at least, branding and strategy, target market or segment information, marketing mix information

• demand and revenue projections

1. a marketing budget
2. operational planning
3. relevant policies.

2. Identify the key characteristics of the business’s products and services and their significance to the market.
3. Consider the impact of at least two changes to pricing on resulting consumer Prepare to briefly explain in your report your methods and calculations. Prepare to explain the impact on, for example, profitability or other business goals.

Note: You will need to agree with your assessor on demand and revenue assumptions in order to calculate the effect of pricing on demand in several ‘what if’ scenarios.

4. Analyse the importance of the following elements to marketing outcomes:
   1. the promotional methods
   2. the channels of distribution
   3. the level of customer service
5. Identify the business’s potential customer base and keys to success in reaching
6. Identify the components of the marketing mix, including information on how each element of the marketing mix has been used, their significance to each other and their relevance to the customer base.
7. Identify external environmental factors and assess their potential impact on the marketing
8. Identify consumer priorities, needs and preferences and the way they impact the marketing
9. Evaluate products or services against marketing objectives, target market characteristics and desired Prepare to explain and justify your evaluation.

10. Assess the marketing mix in relation to the organisational, strategic and operational marketing objectives and complete the following:
    1. Select the most appropriate mix and prepare to explain your
    2. Consider the integrated effect of each component of the marketing mix on each
    3. Identify specific objectives, for example, financial objectives, customer satisfaction objectives or operational efficiency
11. Identify at least two pieces of legislation, codes of practice, or organisational policy relevant to implementing your recommended marketing
12. Document your evaluation of the marketing mix in a written Ensure your report:
    1. identifies, defines and examines the product or service’s key characteristics
    2. examines promotion methods and marketing mix components
    3. evaluates the marketing mix
    4. defines the business’s marketing objectives and strategies.

Note: Ensure also that your report is written in a formal style appropriate to a managerial audience.

13. Submit your report in the agreed format and within the agreed timeframe to your