The purpose of this assessment task is to provide you the opportunity to apply theoretical concepts
covered throughout on topics from Parts 2, 3 and 4 of Dwyer (2016) such as public relations,
communicating through visuals, oral presentation and writing for the professions.
Why is written communication important in public relations? Communication plays a vital role in
effective public relations. It’s very important that an organisation can communicate their message
well so that all parties are on the same page. The organisation that is doing the public relations
must understand exactly what it is their other party wants for exposure. For example, a speech that
the Vice Chancellor delivers could be public writing. An advertisement for Telstra could also be
public writing. Public writing is a message that someone expresses through writing, and is revealed
publicly. The main purpose is to gain exposure, or to get a message across to the public.
In this assessment task, you are to provide a written communication of 1500 words;
Multimedia video presentation (DeakinAir CaptureSpace) of five (5) minutes maximum; and a topic
reflection of 1000 words.