Many companies offer customers various discounts from their normal or list price to entice them to buy. Discuss the main types of discounts offered. Determine the markup of a product that costs your customer $1 with the following potential suggested resell prices: $1.25, $1.50, $2. How much profit would the wholesaler or retailer make selling your product at each of the three suggested resell prices? Should the salesperson mention a discount at the beginning, middle, or end of a sales presentation? Why? It cost a company $6 to manufacture a product that it sold for $10 to a wholesaler who sold it to a retailer for $12. A customer of the retailer bought it for $24. What was the markup on selling price for each member of this product’s channel of distribution?