DISCUSSION 1  What is the role of public relations within an organization’s integrated  marketing communications (IMC) plan? Evaluate how the success of a PR  campaign can be measured. Support your position

DISCUSSION 2  An increasing trend in marketing communications is to use “content  marketing.” Discuss the components of content marketing described in the  article by John Rampton (a Forbes Contributor) and in your own words  how each component contributes to the integrated marketing  communications (IMC). Support your position.