CASE STUDY 12-1- Stop & Shop ’ s Scan It! App(275-276)

Please refer textbook page no -275 for case study and answer the following questions.

1. What is the benefit of the Scan It! data to Stop & Shop ? What are some of the questions the company could answer about its customers?

2. How would you assess the level of capabilities of Stop & Shop ’ s use of analytics? What might the company do differently with the data to gain more value?

3. What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?

300 words APA format with intext citations and references. Each question atleast 100 words.