1. What is the appropriate industry to analyze the case, and why? In your answer, provide at least three different hierarchical levels of industry where CMG is embedded in and then, explain why the industry of your choice is appropriate to analyze for, but two others are not (use Porter’s five forces concept to justify your choice of industry) (100 pts).
2. How attractive is the industry in which CMG operates? Using Porter’s five forces model, specify each force, mark the strength of each force’s power, and support your decision on the power of each force by proposing at least three reasons. Finally, make a general conclusion of the industry based on your findings (100 pts).
3. How did CMG create distinctive value for customers in the past? (be specific) What is CMG’s plan to create that value in the future? Do you think the CMG’s plan to create distinctive value for customers would work or not? Why? (100 pts)
4. Based on the CMG case and your analysis, provide at least three strategic recommendations for CMG and support your recommendations. A proper recommendation consists of three components: it should be 1) based on the CMG case and your analysis, not on any superficial thinking, 2) justified (supported) by logical reasoning, and 3) provided with specific guides for successful implementation (100 pts).