Assessment Task 2: Essay Task Description The purpose of this individual assessment task is to assess your knowledge of strategy theory, and your ability to communicate strategic analysis in written form. For this task you are required to write an essay (2000 words +/-10%) addressing the following question: What is strategy, and why is it important for all organisations, regardless of shape and size, to have a strategic plan? Using an example of a well known business from your local area, analyse their environment and discuss how strategy can be used to deliver a competitive advantage. This question should be answered in a persuasive essay format, with an introduction, body, and conclusion. Please do not use headings in your essay, nor a table of contents. Page numbers, however, must be included, along with a reference list on a separate page. Format your essay in a 12-point font with double line spacing. Real-life examples are encouraged and should be used to support your answers. A minimum of eight (8) academic references must be used and cited correctly in accordance with the Harvard Referencing Guidelines which can be found here:https://utas.libguides.com/c.php?g=498348&p=3412861 Criterion Number Criterion Description Measures ILO: 1 Introduction LO4 2 Coverage of key concepts LO1, LO3, LO4 3 Review of relevant theory and research LO1, LO3, LO4 4 Analysis of a business’s environment LO2 5 Use of examples LO1, LO2, LO3, LO4 6 Conclusion LO4 7 Write using academic language and structure and adhere to presentation conventions LO4 Page 8 BMA202 Business Strategy 8 Adhere to referencing conventions and acknowledge sources LO4 Task Length 2,000 words +/- 10%, excluding Referencing List but including in-text references Due by date 11:59pm Sunday 15th August (end of week 5 st assignment