Let’s say that you own a restaurant very much like an average Barcelona outlet.*For several years, you’ve been your own onsite manager, but now you feel that you need to spend more time attending to marketing and finances. You’ve decided to hire a general manager, so you’re faced with the question of how much to pay for the position. What, you ask yourself, are the industry averages for manager compensation? You ask a consultant in the field, who replies, “Industry averages are useless in figuring out how much to pay a general manager.” Why do you think this is so? What factors should you consider in deciding how much to pay a general manager? What factors should you consider in deciding how much to pay a general manager?

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