1)What can public health communicators learn from the private sector about the perspective of the consumer?2) How are theories/models/ of persuasion in health communication different from behavior change theories/models?3) How is the integrative model different from the SCT (social cognitive theory) or the TTM?
AIU Exam – Health Communication Practice Strategies and Theories School: Human & Social Studies Major: Public Health Course title: Health Communication Practice Strategies and Theories Credits for course: 3 credits Description of course: Created with an evaluation copy of Aspose.Words. To discover the full versions of our APIs please visit: https://products.aspose.com/words/ By the end of this chapter, the reader will be able to: ¦ Define key differences among health communication strategies used to engage, inform, or persuade. ¦ Weigh the pros and cons of different practice strategies. ¦ Grasp the fundamentals of social marketing. ¦ Explain why theory is used in health communication planning. ¦ Describe the key theories of behavior change used most commonly in health communication. ¦ Use two theories to guide media channel selection. Created with an evaluation copy of Aspose.Words. To discover the full versions of our APIs please visit: https://products.aspose.com/words/ Book & chapter: Health Communication Strategies and Skills for a New Era, Chapter 4 Link to book: HYPERLINK “http://students.aiu.edu/submissions/profiles/resources/onlineBook/M8m7i6_Health%20communication%20_%20strategies%20and%20skills%20for%20a%20new%20era%202020.pdf” http://students.aiu.edu/submissions/profiles/resources/onlineBook/M8m7i6_Health%20communication%20_%20strategies%20and%20skills%20for%20a%20new%20era%202020.pdf Bibliography of book: Parvanta, Claudia. Health Communication Strategies and Skills for a New Era. Jones & Bartlett Learning, 2020. Format of the assignment: Assignment must have an AIU cover page, introduction to the topics of the chapter, answers to the questions below, conclusion about the exam and the bibliography of book at end of assignment. Questions of exam 1. Explain why theory is used in health communication planning, citing a specific example from the chapter.
