Explain (in your own words) what is value chain analysis? Include the following in your answer:
| a. | Definition of value chain analysis | (2 marks) |
| b. | Primary activities | (2 marks) |
| c. | Secondary activities | (2 marks) |
| d. | Differentiation and the value chain | (2 marks) |
| e. | Technology and the value chain | (2 marks) |
| f. | Outsourcing value chain activities | (2 marks)
Part A total: 12 marks |
References:
f http://www.netmba.com/strategy/value-chain/
f http://www.marketingteacher.com/value-chain-analysis/
f https://www.tutor2u.net/business/reference/value-chain-analysis
Part B – Case Study
Please answer the following questions referring to the case study from workbook page 84, Appendix 3.
- Perform a SWOT analysis on the case study for (12 Marks)
- Perform a PEST analysis on entering computer industry in (12 Marks)
- Name at one relevant legislation and explain how it affects business (10 Marks)
- What is a Code of Practice and explain how does it relate to organizational values? (6 marks)
- Explain porter’s competitive Forces What is it and why is it useful in competitive analysis? Provide an example of one specific industry. (10 Marks)
