Q1. a) Define the following five basic concepts of public relations: publicity, advertising, press agentry, lobbying and employee relations (10 marks).
b) Explain any five ways through which public relations helps to improve organizations and society (15 marks)
Q2. Discuss any three theories of public relations and relate them to real practices in PR organizational management (15 marks).
Q3. Using current and relevant examples examine the following roles of public relations: corporate conscience, sensor of social change and corporate monitor (15 marks)
Q4. In public relations issues management is a very important task that cannot be ignored and survive in the present world. Examine diligently the seven major steps that are helpful in planning risk communication programme (15 marks)
Q5. What is consultancy in PR? Explore any four reasons why modern organisations prefer using internal public relation department instead of consultancies (15 marks).
Q6. In light of numerous misconceptions about the practice of public relations, it is imperative that practitioners emulate the highest standards of personal and professional ethics. In support of this statement, Describe any five core values that underpin the desired behaviour of any public relations professional (15 marks).
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