Use the PESTEL framework to identify and critically analyse Amazon’s business strategy in ONE of the following sectors: e-commerce, financial services OR video streaming.NOTE: You cannot use the same framework that you have explored in assignment 1.
Students are required to write a Business Report that must clearly address the following criteria:
- Justify your choice of the strategic framework and its appropriateness to the sector you have chosen
- Use the strategic framework to identify and critically analyse Amazon’s strategy in that specific sector
- Identify at least 2 problems in Amazon’s business strategy
- Provide 2 recommendations that Amazon could implement to compete in the sector
- Include a concise Executive Summary with recommendations
the report must be 1,500 (within 10%) excluding the executive summary and references
