Use the book as a reference and both the main post and the response must have at least two outside peer-reviewed/research journal sources.

I need the main discussion thread and two responses. APA style.

Prepare EFE and CPM matrixes for Hershey Company. Use Mars and Nestle for competitors in the CPM.

Using the EFE and CPM data, as well as your own analysis, describe how Hershey is responding to its external environment, including its direct competitors. Make sure to use important details of from your EFE and CPM results and your critical reflections to draw conclusions. Post your analysis and conclusions in narrative form no later than Thursday 11:59 PM EST/EDT.

Find at least two students whose conclusions bring new levels of understanding to your view on Hershey’s external responsiveness or conclusions where you might disagree. Post a response to two students including an explanation of the value of their contribution to your understanding or where you would “respectfully” disagree no later than Sunday 11:59 PM EST/EDT.