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 Module 1: Strategic Analysis

Module2:Industry analysis

Module 3: Firm Level Analysis

Module 4: Business Strategies based on Value Chain,

Module 5: Growth Strategy

Module 6: Going Global – The CAGE distance framework

Module 7: Stakeholder Strategies & Globalizing Business model

Module 8: Target markets, mode of entry and value proposition

Module 9: Global strategy and organization

Modules 1-2 – External Analysis Meta Module

• Understand competing challenges and identify competing priorities in strategic decision-making, and conduct SWOT, STEEP, and competitor analysis.
• Recognize three different types of competitive moves – choice, compliance and chance.  Additionally, identify offensive and defensive strategies using case scenarios, and discuss rules of engagement for the firms to prepare for a future scenario.
• Be able to use five forces framework to analyze industry structure and be able to analyze different market structures

Modules 3-4 – Internal Analysis Meta Module

• Categorize the different hypotheses on firm-level strategy
• Demonstrate understanding of generic business strategies using the value chain, and be able to design a blue ocean strategy for a firm using four actions and value canvas tools.
• Using 9 M analysis, evaluate the nine functional areas in terms of their consistency with cost leadership or differentiation.   Further, identify the overall business strategy of a company, and explain how it achieves some differentiation and cost efficiency using different functional strategies.  Finally, develop recommendations to help firms adopt technologies that support functional strategies aligned with their business strategy.

Module 5 – Integrative Strategy Meta Module

• Appreciate the motivations, alternatives, and risks associated with growth strategy.
• Identify conceptual reasons for the entropy in a firm’s performance/ competitive advantage, and what it means to build dynamic capability.
• Explain the value strategies to leverage differences in the new economy
• Explain the motivations of a firm in acquiring another firm, and the risks faced in using acquisition as a mode of growth, as opposed to other modes.   Evaluate the strategic, financial and cultural fit of acquisitions.

Modules 6-7 – Eco System strategy Meta Module

• Know how to apply the CAGE framework for analyzing differences or distances between countries
• Understand how the AAA strategies of adaptation, aggregation and arbitrage differ from each other, and the ways in which they may be combined.
• Develop skills to recognize, balance, and prioritize stakeholders, and to manage stakeholder power.   Deconstruct the eco-system of a firm, and analyze how values and strategies of various stakeholders shape firm’s performance over time.

Modules 8-9 – Globalization strategy Meta Module

• Understand the four dimensions of business model and the importance of globalizing these dimensions
• Know how to make target market selection and mode of entry decisions
• Appreciate how to globalize the value proposition
• Appreciate how to globalize the value infrastructure
• Understand how to design corporate global participation strategy and organization