Students are required to choose an Australian company (preferably SME) and develop an International Marketing Plan (IMP) for that company to enter a new overseas market. So, the selected company should not have a presence in the selected overseas market.
Beginning at Week 2, students will start work on various components of their international marketing plan and continue throughout the session.
Please note that this is an individually assessed assignment and that each student is responsible for developing their own, independent International Marketing Plan (IMP). Under no circumstances should Team members share the same information when developing their individual IMP as Turnitin will pick up any shared information and as a consequence, marks will be deducted from all reports sharing the same information.
