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. The cost per batch of Q and Y enzymes is $200,000, resulting in 300
grams of Q and 200 grams of Y. before Q and Y can be sold, they must be
processed further at costs of $100 and $150 per gram, respectfully. Each batch
requires one month of processing time and only one batch per month is produced.

 

The monthly demand for Q and Y depends on the price charged.
The following table summarizes the various price quantity combinations.

 

Quantity Sold Price per Gram of Q Price per gram of Y

 

50
$1,200
$750

 

100 1,100 550

 

150
1,000 350

 

200 900 150

 

250
800 n.a

 

300 700 n.a

 

 

In the following analysis, the optimum price of Q is $900 per gram and
the optimum price of Y is $750 per gram.

 

 

Quantity Price Revenue Total Total Price Revenue Total Total

 

Sold per Q of Q cost of Q* profit per Y from Y cost of Y^ profit

 

 

 

 

 

 

 

50 $1,200 $60,000 $25,000 $35,000 $750 $37,500 $27,000 $10,000
100 1,100 110,000 50,000 60,000 550 55,000 55,000 0
150 1,000 150,000 75,000 75,000 350 52,500 82,500 (30,000)
200 900 180,000 100,000 80,000 150 30,000 110,000 (80,000)
250 800 200,00 125,000 75,000 n.a
300 700 210,000 150,000 60,000 n.a.

*cost per gram of Q + ($200,000/500)+$100+$500/gram.

 

^cost per gram of Y= ($200,000/500)+$150+$550/gram.

 

 

A. Critically evaluate the analysis underlying the pricing decisions of
$900 for Q and $750 for Y.

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