Tourists/visitors are motivated to attend a destination for many different reasons. Understanding visitors and their motivation is one of the keys to a destinations long term sustainability as an attractive tourist destination

In this report, you are expected to choose a destination you have not been to before and using tourist/visitor motivation theory identify at least two recommendations for the destination to assist them in to be competitive in the long term. This will require you to research and detail the following:

·         An overview of the destination, including geographical information, unique selling points (USP’s), visitor experiential components and identification of the key stakeholders responsible for promoting and managing the sustainability of the destination.

·         Identification of any environmental, ethical, political or cultural/social issues that may impact the success of this destination in attracting these visitors in the long term.

·         Identification of the main competitor destination of your chosen destination and an analysis of the destinations relative strengths and weaknesses for attracting visitors.

·         Your two (2) recommendations on how this destination can prosper long term and increase or at least maintain current visitation numbers.

*The Report must be well researched (based on relevant and reliable sources) and written in an academic style, approx. 1500 words in length (not including executive summary, reference list or any appendices).

Be particularly careful to avoid plagiarism that is, passing other people’s work off as your own (academic theft).

Penalties for plagiarism are heavy and may include failure in the course.

The four main criteria for success:

1.Insight – The report should demonstrate an in-depth understanding of the destination/attraction experiential services and qualities, and tourist/visitor motivation theory 2.Substantiation – The report should be underpinned by course material and additional readings around the topic. 3.Clarity and structure – The report should be well structured and clearly presented