To gain an understanding of the major conceptual and theoretical principles upon which the practice of marketing is based • To develop higher order, critical thinking skills with regards to how key marketing concepts can be used in analysing a range of marketing problems. Overview of Assignment You will produce a Report about ‘what is marketing’, drawing from a variety of sources to reach your own conclusion. Your Report will be in three main parts: • Definitions of marketing from interviewing three individuals, representing ‘public opinion’. • Definitions of marketing from two reputable academic or industry sources. • A synthesis section. • Please also include a Title Page*, Table of Contents and page numbering.