This task focuses on a study of the Competitive Environment and Business Level Strategy for a chosen Strategic

Business Unit within a larger corporation. You are required to write a report with reference to at least 20
separate scholarly journal articles and your subject core text. This report will include the following headings
and response categories:
1. Hurdle requirement Pass/Not Pass:
a. The item is in the medium of written English. Sentences are structured and conform to academic
writing guidelines. The paper has an identifiable structure including an introduction, a main body,
and conclusion. The paper follows the Harvard Referencing Style. The examiner can proceed with
further assessment.
2. Corporation Identification:
a. Identify a corporation with product or service portfolios that span multiple business units.
i. In your discussion, define, with reference to scholarly articles, the term “corporation”.
ii. In your discussion, define, with reference to scholarly articles, the terms “product
portfolio” and “service portfolio”.
3. Business Unit Research:
a. Business Unit Identification.
i. Identify a single strategic business unit within the corporation.
1. In your discussion, define, with reference to scholarly articles, the term “Strategic
Business Unit”.
b. Identification of Product and Service Lines.
i. Identify the product and or service lines of the business unit.
1. In your discussion, define, with reference to scholarly articles, the terms “product
lines” and “service lines”.
4. Business Unit Revenue:
a. Identification of Revenue Centre.
i. Identify the largest revenues created for the corporation by the chosen business unit.
1. In your discussion, define, with reference to scholarly articles, the term “revenue”.
5. External Environment Analysis:
a. Identify the Political, Economic, Social, Technological, Environmental and Legal operating
environment of the selected business unit.
i. In your discussion, define, with reference to scholarly articles, the terms Political,
Economic, Social, Technological, Environmental and Legal.
1. Provide a definition for the term “operating environment”.
6. Source of Sustainable Competitive Advantage:
a. Identify the source of sustainable competitive advantage for the selected business unit.
i. In your discussion, define, with reference to scholarly articles, the four factors of
sustainable competitive advantage.
7. Strategic Direction:
a. Make recommendations for the future strategic direction of the selected business unit.
i. In your discussion, define, with reference to scholarly articles, the term “strategic
direction”.

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