It is important to note the marking criteria and to use the help forum on your Moodle site to ask for clarification if there is anything you do not fully understand.

You may select from the following categories:

Mobile phone app and related service. This may be a brand new idea or related to an existing service, i.e. a brand development or even extension.

Confectionary including ice cream. Again could be an extension of an existing brand or something brand new.

A lifestyle related service. Again could be an extension of an existing brand or something brand new.

You may also consider the following categories:

Brewing

Fashion

Cosmetics and beauty

Health foods and supplements.

It is important to note that we will NOT be assessing based upon the novelty or creativeness of your idea but upon the extent to which your outline plan is supported by good quality research and analysis demonstrating a thorough understanding of the principles covered on the syllabus and of the framework for a marketing plan.

Assignment Structure:

Cover page ( not included in word count)

Table of Contents ( not included in word count)

Executive summary ( not included in word count)

Introduction ( state the aim of the assignment and its structure, provide an overview of the chosen organisation/product) – sources to be used: websites, case studies (approx.. 300words)

Environmental analysis supporting the opportunity for the product development ( external + internal using suitable models) – sources to be used: commercial reports eg. Mintel, Euromonitor, newspaper articles, websites etc.  and journal articles, books (approx.. 500words)

Segmentation, Targeting, Positioning ( apply the strategies to your chosen product)  – sources to be used: journal articles, books and commercial sources as Mintel, also websites (approx. 350 words)

Marketing mix ( product, price, place, promotion – you can use any model here that is suitable to create your marketing mix) – sources to be used here for each element of the marketing mix: journal articles, books and commercial sources, websites (approx. 700 words)

Conclusion (approx.. 200 words)

References ( not included in word count)

Appendix ( not included in word count)

NOTE: tables, graphs, charts, images are NOT included in word count, however please do not insert large tables, graphs and charts, images in the main body of the text.