Think about a brand for which you are a frequent user (e.g., airline, pet store, or grocery store). Note: You may have a tag that hangs on your key chain or an app that you can use when you interact with the brand.
The marketing and strategic plan that you developed for this brand has been so successful that you are being interviewed on a business news program. You have been asked to prepare 5 questions and responses that the interviewer will use for the pre-recorded portion of the interview. This is your opportunity to explain the most important things that you have learned from developing both plans.
Develop 5 comprehensive questions and responses that capture the 5 most essential elements in your marketing and strategic plans. Explain why each piece was necessary to the plan’s overall success.
Develop 3 marketing plan questions and 2 strategic plan questions or 2 marketing plan questions and 3 strategic plan questions. Create a 5-page Q&A for the interview. You may create charts or any other visuals to support your presentation. Include at least 3 APA-style references.
Submitting your assignment in APA format means, at a minimum, you will need the following:
Title page: Remember the running head. The title should be in all capitals. Length: 5 pages minimum Abstract: This is a summary of your paper, not an introduction. Begin writing in third person.
Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged. Reference page: References that align with your in-body academic sources are listed on the final page of your paper.
The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
