Jim Helena is a design engineer at AquaSafe Water Purifiers. It’s a great job, and he feels really good about designing whole-house water purifiers that remove trace bacteria, chemicals, and other elements from the public water supply. Recently, Jim was asked to finish up a special project because the lead engineer resigned. The prior engineer was designing and building prototypes of solarpowered water purifiers for use in developing countries in South America and Africa. These specialized purifiers would allow small villages to filter contaminated water for drinking. The marketing arm of AquaSafe had already been featuring the project in “feel good” advertisements that presented a positive image of the company. AquaSafe’s stock was rising in value because of the positive press and the additional sales it was receiving due to the high-profile project. Initially, Jim was impressed when he saw the prototypes and read through the specs. A lack of clean drinking water is a major problem in parts of South America and Africa, so these water purifiers could make a big difference in people’s lives. Meanwhile, their solarpowered energy source would allow villages that have no electricity to purify significant amounts of drinking water. But then, Jim noticed a problem in the documentation. It warned that the purifiers were designed for use with treated tap water only, which is standard in North America but not in the villages where these purifiers would be used. The filters were not designed to remove the kinds of contaminants that are common in untreated water in developing countries. The documentation was very clear about the limitations of the filters. He ran some tests and estimated that the filters would only last a few weeks if used with contaminated water supplies. That meant villages in Africa and South America would need to obtain at least fifteen to twenty replacement filters per purifier per year. That would be expensive. Jim asked his supervisor, Vonn Huston, whether there was a plan for supplying replacement filters with each purifier. Vonn said, “We’re not a charity. We’ll get each village started with a couple of filters, but they are going to need to import more filters if they want to keep the program going. Maybe an aid organization can supply them more filters, but we can’t.” Jim mentioned that there was no way people who were struggling to find enough food would be able to buy replacement water filters. Vonn shrugged his shoulders and said, “It is what it is. We’re supposed to start delivering those purifiers in three months, so you better get something into production.” Jim realized that the purifiers, no matter how well designed, were going to be nothing more than junk within a couple of months because the filters would get clogged and stop working. Then villagers would need to return back to drinking contaminated water. How do you think Jim should address this problem?

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