You are required to submit your written summative. The word count for this assessment is 3,000 words, +/- 10%. This word count includes any appendices (which you should not need to any extent) but excludes the words in the reference list. This word count must be adhered to.
ASSIGNMENT QUESTION:
“The globalization of markets is at hand. With that, the multinational commercial world nears its end, and so does the multinational corporation…The multinational corporation operates in a number of countries, and adjusts its products and processes in each, at high relative cost. The global corporation operates with resolute constancy…it sells the same things in the same way everywhere” (Levitt, 1983). With reference to relevant literature, critically evaluate Levitt’s view of global strategy.
In order to complete this activity you need to consider the following:
(1) Utilise academic research using literature from journals, books, etc.
(2) Undertake a critical evaluation making effective use of evidence and sources
(3) Present findings in an appropriate format (ensure that Harvard referencing is used)
Marking Criteria Weight
• Introduction 10 per cent
• Analysis of literature 60 per cent
• Conclusion 10 per cent
• Structure and presentation; referencing 20 per cent
