League/Team Section

History, Background, Birth, evolution to present day, journey, obstacles faced and overcome

Short-term and long-term goals and strategies used by teams and the league

Structure of league and teams – ownership, governance, and any other key players

Industry Section

Set the context for the sport industry you are analyzing. League year, competitors/competitive forces for consumer spending during league operations.

Highlight economic conditions in their competitive space, trends,

Geographical space of operation. Legal or regulatory issues.

Special Circumstances 

Any unique issues facing the league or teams. Player entry age, access to international players, player safety focus changing rules, special emphasis on social issues

League/Sport/Team Analysis

Unique qualities of league, team, or sport

Ancillary businesses, leagues, sports that either support or disrupt, minor league or league development strategies.

Market section

Define target market. Demographic analysis of target markets – who, size, reached, affordability