Dissertation = 12000-15000 words. Quantitative and Qualitative Research (SPSS analysis) are necessary. Writer should have SPSS analysis skill. The SPSS file should be submitted in a CD, please send the SPSS file when it’s done. If there is not much analysis done on SPSS, then it would be necessary to do more qualitative research. Focus group must be conducted at least 2 if with interview, 3 or more must be conducted if there is no interview. The transcript must be attached. References on this dissertation should be based on credible academic journal and other credible resources. Introduction and literature review should be 7000-7500 words. The example of the dissertation will be attached. Chapter 1 : Introduction (Introduction about the topic, research problem and question) Chapter 2 : Literature Review ( I have made some of literature review on my research proposal, you can continue from there, however I was thinking of changing my topic from the effect of electronic word of mouth in fashion industry, to the food industry, because I could help in doing some of the interview for the qualitative research, however if you could do the qualitative on fashion industry. I am from Indonesia, so I am not sure if this dissertation should be based on Indonesia. It will be better to based it on a specific country, if you could do in Indonesia that would be good) Chapter 3 : Methodology (You will need to explain why you use qualitative and quantitative, why is it necessary and how it will help the aim of this dissertation. Say again the main research question, research objectives, and relate it to the research methodology. Say how you will collect the data and who will be interviewee (describe them) and why them? Focus group describe the sampling method, and why do you choose them. Chapter 4 : Discussion and Findings (Includes the SPSS analysis and qualitative findings summary) Chapter 5 : Conclusions, Limitations, Appendix……

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