Use the requirements below to guide your completion of each section.

1. THE CASE FOR CHANGE

Identify the company that you are using and the digital transformation it is going through and

explain it. As part of it, explain what threats this company is facing and what are the

objectives this company wants to achieve through this digital transformation (Guide: 300

Words)

2. CAPTURE INSIGHTS

Advise on which techniques your chosen company can use to detect the changes that are

appending in the market it operates. Specifically, explain how your company can capture

insights about its competitors, macroeconomic trends and partners (Guide: 375 words)