1. Develop (or find) a mission statement for Samsung Electronics. Analyze the company’s mission statement.
2. Summarize Samsung’s successful global strategy for the last decade. Can that strategy be as successful in 2016? Explain.
3. See if you can find a vision statement for Samsung. If not, write a proposed vision statement for the company.
4. Should the mission statement components vary in importance depending on type of business? If yes, how would their relative importance vary for Samsung versus Singapore Airlines?
5. List three things you are on a mission to accomplish in the next three years. How relevant is the concept of vision/ mission to an individual in their personal and professional life? Explain.
6. Write a vision statement for your university. Write a vision statement for your School (or College) of Business within the university.
7. How and why could the process of developing a vision and mission statement vary across countries?
8. In order of importance, list six benefits of having a clearly defined vision and mission statement.
9. Only the fairytale ends with a “they lived happily ever after.” What is the relevance of this statement to the concepts vision and mission statement?
10. Define “reconciliatory” and give an example of how this “characteristic” can be met in a mission statement.
11. List the nine mission statement components. Give an example of each component for your college or university.
12. In order of importance, rank nine characteristics of a mission statement.
13. Write a vision and mission statement for a local restaurant in your area.
14. Does Singapore Airlines have its vision and mission statement posted on its website? Should the company do so? Why or why not?
15. How often do you think a firm’s vision and mission statements should be changed? Why?
16. Explain how a mission statement can be “reconciliatory.” Give an example.
17. Do local fast food restaurants need a mission statement posted in their place of business? Why or why not?
18. List the four most important characteristics of a mission statement for a small retail store. Explain.
19. Give an example of the how the “product” component of a mission statement could have a customer orientation for a charter fishing company.
20. Give an example of the how the “technology” component of a mission statement could have a customer orientation for a charter fishing company.