Assignment Two: Research Proposal
Due Dates: 06/09/2020 5.00 pm
Word Count: 3150 – 3250 (without reference)
Weighting/Contribution 80% to final mark. Marked out of 100
INSTRUCTIONS
This assignment requires you to submit a research proposal for your internship or industry project. It should be developed in conjunction with your course lecturer and your host organisation. Your research must relate to your major(s) (if you have one specified for your qualification).
Organisation Name: “Goods to Go” Store is a tradition Variety store which is situated at 281 King Edward Street, South Dunedin, Dunedin
Research proposal (3150 -3250 words)
- Must use 50 or more academic references and use proper citation with based on APA 7th reference style.
- Yellow shade mark system should be focused.
Indicative Content and Structure
A research proposal should cover the following information and provide the reader with a structured overview of your intended research. It should also justify the decisions you have made to arrive at the choices that you have made. A common research proposal format is provided below. You could use this structure, but however you choose to present it the contents described must be covered
| Section | Content | Indicative
Word count |
| Organisational Context and Research focus | Background information gives a strong foundation for the project. The opportunity or problem to be investigated is relevant.
Host organisation name, location, industry, products and services, revenue (where available) and point of difference. Organisation Name: “Goods to Go” Store is a tradition Variety store which is situated at 281 King Edward Street, South Dunedin, Dunedin |
200 |
| Research Aims and Research Question | The research question and aim (outcome) is specific so that the scope of the project is clear and identifies how the host organisation will benefit.
Research aims are to be outlined, then the explicit mention of the overarching research question followed by sub research questions. It should also be clear that this has been discussed with an academic supervisor as well as the host organisation.
Research Question How ‘Goods To GO’ can increase their sales in a competitive environment?
Below questions would be the research aims for the project:
1] What factors are considering to Goods To Go’s failure to attract new customers? 2] How to identify Goods To Go marketing techniques, targeted markets, customers? 3] how customers make their decision to buy a product?
|
200 |
| Literature Review | Critically evaluate appropriate management concepts, theories and/or tools, which will guide your research (include academic references). Critical evaluation refers to providing evidence taken from a wide range of sources which both agree with and contradict the concept under discussion using diverse and contemporary academic sources.
For the purposes of this literature review contemporary means published in the last ten years (since 2010). This is to ensure that you are aware of the current state of the discipline that you are reviewing
The literature review must demonstrate a critical understanding of academic literature that will inform the proposed project. This goes beyond simply describing the contents of a paper. It requires you to compare the different perspectives.
management concepts, theories and/or tools: 1 CONSUMER BEHAVIOUR AND DECISION MAKING 2 Promotion Mix 3 PRICE |
1500 |
| Research Methods | Justify appropriate methodology, using contemporary academic sources, that underpins the research approach and therefore informs the research methods. Proposed research methods are appropriate and support the project’s aims.
Details of the proposed research methods are provided (e.g. number of surveys/interviews etc.)
Contingency plan for research is discussed in detail.
Research Methodology: As per your expertise. Research Method: 1] SURVEY 2] INTERVIEW [SEMI STURECTURED] 3] COMPETITIVE ANALYSIS
|
1000 |
| Ethics | Ethical considerations identified and discussed.
Ethical process completed (ethics form attached as Appendix). |
100 -150 |
| Project Management | The project schedule is feasible, realistic and clear, and as such will guide the work. It shows milestone or progress dates and the completion date in a clear format such as a Gantt chart or a table. Includes specific details and provide evidence of meeting deadlines.
Resource requirements are realistic and fair (outlined in your table as a dedicated column) |
150 -200 |
| Total | 3150 /3250 |
Additional resources and advice about content will be discussed during class and posted on Moodle. You can ask questions in class or on Moodle and it is expected that you also seek advice from your Academic supervisor
Proposal Making Rubric Total Available Marks 80
| 8 -10 | 6.5 – 7.5 | 5 – 6 | Less than 5 | Awarded Marks | Available Marks |
| Introduction to host organisation provides a comprehensive description of the operating context and role within the organisation. | Introduction to host organisation provides an effective description of the operating context and role within the organisation. | Introduction to host organisation provides an adequate description of the operating context and role within the organisation. | Introduction to host organisation does not provide sufficient operating context and explanation of role within the organisation. |
/10 |
|
| Research aims and research question are succinct and have a consistent focus on the topic and distinctly link to the research catalyst. | Research aims and research question are robust and have an effective focus on the topic and effectively link to the research catalyst. | Research aims and research question are clear and adequately focus on the topic and adequately link to the research catalyst. | Research aims and research question are insufficient and inconsistently focus on the topic |
/10 |
| 8 -10 | 6.5 – 7.5 | 5 – 6 | Less than 5 | Awarded Marks | Available Marks |
| Introduction for literature review is excellently organised and creates context and overview of the themes of the review.
Management concepts, theories and tools (3) distinctively align with the research context.
Well organised; demonstrates excellent logical sequencing and structure. |
Introduction for literature review is effectively organised and creates context and overview of the themes of the review.
Management concepts, theories and tools (3) effectively align with the research context.
Effectively organized; demonstrates effective sequencing and structure. |
Introduction for literature review is adequately organised and creates context and overview of the themes of the review.
Management concepts, theories and tools (3) adequately align with the research context.
Adequately organized with limited logical sequencing and structure. |
Introduction for literature review is insufficiently organised and creates context and overview of the themes of the review.
Management concepts, theories and tools inadequately align with the research context.
No organization, sequencing and structure are insufficient. |
/10 |
| 8 -10 | 6.5 – 7.5 | 5 – 6 | Less than 5 | Awarded Marks | Available Marks | |
| Critical evaluation provides insightful comparisons or contrasts with other relevant literature are applied. Justification of inclusion of literature is comprehensively outlined.
Argument is comprehensively supported by diverse and contemporary academic sources. Two or more different contemporary academic sources were applied for each topic. |
Critical evaluation provides interesting comparisons or contrasts with other relevant literature are applied. Justification of inclusion of literature is effectively outlined.
Argument is effectively supported by diverse and contemporary academic sources. Two different contemporary academic sources were applied for each topic. |
Critical evaluation is adequate with limited comparisons or contrasts with other relevant literature applied. Justification of inclusion of literature is outlined.
Argument is adequately supported by diverse and contemporary academic sources. Less than Two different contemporary academic sources were applied for each topic. |
Critical evaluation is inadequate and comparisons or contrasts with other relevant literature are not applied. Justification is insufficient.
Argument is inadequately supported by diverse and contemporary academic sources. Minimum contemporary academic sources were not applied for each topic. |
/10 |
| 8 -10 | 6.5 – 7.5 | 5 – 6 | Less than 5 | Awarded Marks | Available Marks |
| Introduction distinctly outlines the research methodology and is excellently organised and creates context.
Justification of appropriate methodology is comprehensive and distinctly supports the research aims. |
Introduction explicitly outlines the research methodology and is effectively organised and creates context.
Justification of appropriate methodology is effective and explicitly supports the research aims. |
Introduction outlines the research methodology and is adequately organised and creates context.
Justification of appropriate methodology is adequate and supports the research aims. |
Introduction insufficiently outlines the research methodology.
Justification of appropriate methodology is insufficient and does not support the research aims. |
/10 |
|
| Details of the application of the methods have been comprehensively described. | Details of the application of the methods have been effectively described. | Details of the application of the methods have been adequately described. | Details of the application of the methods have been insufficiently described. | ||
| Sampling frame, and sample comprehensively identified
Contingency plan for research is comprehensively discussed. |
Sampling frame, and sample described in detail
Contingency plan for research is effectively discussed. |
Contingency plan for research is adequately discussed.
Sampling frame, and sample adequately described |
Contingency plan for research is insufficiently discussed.
Sampling frame, and sample insufficiently described |
/10 |
|
| Comprehensively supported by diverse, contemporary, and credible academic sources. | Effectively supported by diverse, contemporary, and mostly credible academic sources. | Adequately supported by diverse, contemporary and some credible academic sources. | Required references to support research methods application is not provided. |
| 8 -10 | 6.5 – 7.5 | 5 – 6 | Less than 5 | Awarded Marks | Available Marks | |
| Ethical considerations have been insightfully identified and comprehensively described.
Completed ethics form and link to Appendix with correct detailing. |
Ethical considerations have been explicitly identified and effectively described.
Completed ethics form and link to Appendix with correct detailing. |
Ethical considerations have been adequately identified and described.
Completed ethics form and link to Appendix with correct detailing. |
Ethical considerations have not been adequately identified or insufficiently described.
Ethics form incomplete / absent or missing link to Appendix |
/10 |
||
| Project schedule is feasible and has comprehensive detail.
Resource requirements are realistic and fair
Formatting throughout the proposal is meticulously structured and follows a logical flow.
All writing is comprehensively supported with Academic sources in APA (7th). 1 -2 errors present. |
Project schedule is feasible and has sufficient detail.
Resource requirements are realistic and fair
Formatting throughout the proposal is effectively structured and follows a logical flow.
Writing is effectively supported with Academic sources in APA (7th). 3- 4 errors present. |
Project schedule is included but in limited detail.
Resource requirements are realistic and fair
Formatting throughout the proposal is adequately structured and follows a logical flow.
Writing is adequately supported with Academic sources in APA (7th). 5-6 errors present |
Project schedule is insufficient.
Formatting throughout the proposal is insufficiently structured and illogical.
Writing is adequately supported with Academic sources in APA (7th). 6 + errors present |
/10 |
||
| Total |
80 |
Summary Comments
