Begin by naming and evaluating the different media available to marketers to promote the following products to the respective target markets using the guide budgets:

1. New brand of instant coffee / potential for mass appeal / major budget (£3m)
2. New recipe of breakfast cereal intended for slimming /major budget (£3m)
3. Energy drink / sports players / minor budget (£100,000)
4. Local classical music concert /opera lovers / minimal budget (£3,000)
5. Small village pub and restaurant / locals and neighbouring region / very small budget (£500) (Part One – Collectively 300 words)

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